Storybook Industries was founded by Frank Auer. After graduating from film school Frank noticed that most entertainment businesses seemed to forget the business portion of their agenda. While obtaining his M.B.A. at Boston College he noticed that most businesses were very much trapped in a uncreative world view. Researching this problem he discovered Narrative Marketing, however he knew there were certain shortfalls inherent in the medium that would prevent Narrative Marketing from truly working in today's world. It is with this concern that he formed Storybook Industries as a way to bring effective storytelling and media (and yes marketing) to today's fast paced, technology driven world.
Frank is assisted in his mission by a rotating cast of characters that represent some of the most creative, artistic and intelligent people one could have the pleasure of knowing.