Storybook Marketing Blog

We are currently witnessing a huge blossoming of Narrative Marketing, that will only continue to grow. The following are the 5 best reasons why this is occurring and will help you figure out how to best take advantage of this in your own digital marketing strategy. 

1) Digital technologies: They are greatly lowering the barrier to entry when using Narrative Marketing. Previously it was expensive and time consuming to communicate a narrative advertising or marketing message to your consumers. To shoot video took expensive equipment and specially trained crews. Producing print media again took expensive software and equipment. Audio programs were the same situation. Of course once you created all this content it had to be distributed, which added untold costs. With the web as a distribution method and prosumer equipment and software such as Apple's Garage Band and Final Cut you can easily and affordably create massive amounts of content that can be needed to drive your narrative marketing effort.

2)  Audience Demand: Your consumers will no longer put up with boring, dry messaging. Your new messaging must be engaging to compete with the growing number of screens in everyone's lives. Narrative techniques engage consumers and create a strong desire to know the rest of the story, naturally the rest of the story involves your product, service or message.

3)  Honesty: Narrative Marketing, if done properly, gets to the core "Spirit" of your enterprise. Say what you may about spirit or souls, but consumers can judge when a company or organization has neither. Narrative marketing allows your company to be transparent in showing their "soul", but does not require the level of transparency that would make many organizations uncomfortable. In many ways it is a perceived transparency that helps the consumer feel they "know" the organization.

These are just three short reasons why Narrative Marketing is the future of marketing. I hope you will give them due consideration while planning your next marketing strategy, as they will open a whole new world of options.