How storybook marketing is like a visual snapshot.
Posted by Frank Auer on Mon, Feb 08, 2010 @ 03:32 PM
Look:
I am sure when looking at that you had some reaction. Quite possibly it was a brief moment of fear or scary feelings. Now imagine if rather than seeing the photo I had just written "there is a scary clown, with bright red hair, and twisted angry teeth". It might still be effective but would not generate the same visceral and instant response. If I truly took the time to describe the image it would take you maybe 30 seconds to a minute to read my description of the photo. Many of your customers are looking at your narrative marketing message the same way. You do not have a minute to reach them - you need an instant response. This photo is a perfect example because the image of the scary clown is ingrained in your culture, so the message is translated more quickly and the message is received. Now imagine you make use of age old story lines to pass your marketing message, like this photo your customers will instantly grasp your message and understand it, even if they don't know exactly why. Think about storybook marketing as creating the word equivalent of the photo above, not a description, but an equivalent. What other pictographic examples can you think of?
Until next time here is another photo that will instantly play to your emotions, notice how quickly you process the feelings and how it prepares you for the potential message to come.
